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Absent more speeches, revisiting Tuesday’s

Friday, December 4th, 2009

Normally when a President takes to the airwaves with a major new policy announcement – especially an unpopular one – he then stays on that message for the next several days with follow-up travel and events. So it’s rather disconcerting that the President has not mentioned his new Afghanistan strategy again since Tuesday night.

So, absent any additional remarks from the President, the nation is left contemplating Tuesday night’s speech. And in their columns today, the Wall Street Journal’s Peggy Noonan and Kim Strassel offer insightful and thoughtful analysis that mirrors much of my own reaction to that speech. Like me, they have very mixed feelings, and worry that the President failed to rally the nation sufficiently (a worry that will grow if the President neglects to sell his plan to the American people in coming weeks).

Writes Kim:

If the president had devoted a fraction of eloquence he has for health care to the cause of Afghanistan this week, he could have rallied a nation that fundamentally wants victory. He’s also in the unique position to challenge the left. He might have reminded them that well before 9/11, Afghanistan was their cause, as they decried the Taliban’s ruthless repression of women’s rights in the late 1990s, and the destruction of the country’s cultural heritage. This would have at least put the president on offense.
The “bipartisan” Mr. Obama also missed a golden opportunity with Republicans. … Instead, Republicans sat through a speech full of gratuitous shots at the prior administration and at national-security tools the GOP also supports—such as Guantanamo Bay.

Similarly, Peggy writes that the President’s withdrawal announcement undermined much of the speech’s rallying message:

After the president announced his plan he seemed to slip in, “After 18 months, our troops will begin to come home.” Then came the reference to July 2011 as the date departure begins. It was startling to hear a compelling case for our presence followed so quickly by an abrupt announcement of our leaving. It sounded like a strategy based on the song Groucho Marx used to sing, “Hello, I must be going.”

So good – and true.

And, offering some very good advice to the White House speechwriters, Peggy suggests the President limit his first-person references:

But there was too much “I” in the speech. George H.W. Bush famously took the word “I” out of his speeches—we called them “I-ectomies”—because of a horror of appearing to be calling attention to himself. Mr. Obama is plagued with no such fears. “When I took office . . . I approved a long-standing request . . . After consultations with our allies I then . . . I set a goal.” That’s all from one paragraph. Further down he used the word “I” in three paragraphs an impressive 15 times. “I believe I know” “I have signed” “I have read” “I have visited.”

I, I—ay yi yi. This is a man badly in need of an I-ectomy.

Friday Dumps Revisited

Thursday, November 19th, 2009

Writing in the Wall Street Journal today, Karl Rove chronicles a phenomena I’ve written about previously: The Obama White House’s penchant for Friday afternoon news dumps. Karl argues that this news-management tactic offers diminishing returns once in office:

What we are seeing with the White House’s timing in releasing its decision on KSM and other terrorists is a presidency clinging to campaign tactics that aim to dominate the 24-hour-news cycle. The problem is that ploys that work in a campaign don’t work nearly as well when you’re in charge of the executive branch. Once in office, you have to live with the consequences of a policy decision.

Another problem with Friday afternoon dumps of consequence – like the decision to try KSM in New York courts – is that it actually minimizes the White House’s ability to control the story’s spin, since the initial messaging gets minimal coverage. Specifically, in the case of KSM, since the White House so effectively minimized the coverage of the actually announcement, more people are likely to first learn the news from an Administration critic in subsequent days, rather than an original Administration messanger. (And, obviously, the critics are not presenting the Administration’s case in the best light.)

I’ll concede that the Obama White House’s strategy of making personnel and minor policy announcements on Friday afternoons probably is effective at minimizing coverage. But making major announcements that will surely spark debate on Fridays – like the Afghanistan surge last spring, or the KSM announcement last week – will only weaken the Administration’s long-term case.

Blaming the missile-defense roll-out

Thursday, October 22nd, 2009

As Vice President Joe Biden continues his apology tour through Eastern Europe to mend fences for abandoning long-range missile defense, White House officials are now blaming the new policy’s poor response on a botched roll-out last month. Reports the New York Times’ Peter Baker:

The anger was exacerbated by what White House officials privately admit was a botched introduction of the new plan. Mr. Obama’s decision to shelve the Bush system was leaked, but initial news reports said little if anything about his plan for a substitute system, fueling the perception of a concession to Russia. Worse still in terms of relations with Eastern Europe, the news emerged on the 70th anniversary of the Soviet invasion of Poland at the start of World War II.

“Could we have handled it better, differently? You can always handle things better,” said Antony J. Blinken, Mr. Biden’s national security adviser. “What really created an initial problem were headlines that fundamentally misunderstood, or misrepresented, what we were doing.”

It’s true that the roll-out of the policy was amateurish: The Wall Street Journal apparently surprised the Administration with a report early on Sept. 17, forcing the Pentagon and White House to make the official announcement that day.

But what’s interesting is that the Administration had apparently already made the decision, which is why they were able to confirm the story so quickly. That begs the question: What were they waiting for? Given the decision was fully baked, it seems likely the White House communicators were only hoping the story would hold for a few more days, when they could quietly announce it on a Friday afternoon and avoid the unfortunate anniversary of Russia’s invasion of Poland. (This White House regularly dumps awkward news on Fridays.)

Even now, the White House is less concerned by the content of the initial stories (which were accurate), than the timing and framing of them. But given the continued opposition to this new policy, the negative reaction in Congress and Eastern Europe would almost surely have been the same regardless.

More proof that it’s much easier to blame the communications than the fundamental policy…

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