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Presidential Pressers

Monday, February 22nd, 2010

President Obama has now gone longer than President Bush ever did between formal news conferences, the Washington Times reports today:

President George W. Bush’s longest stretch between prime-time, nationally televised press conferences was 214 days, from April 4 to Nov. 4, 2004. Mr. Obama tops that record on Monday, going 215 days - stretching back to July 22, according to records kept by CBS Radio’s veteran reporter Mark Knoller.

When I first launched this blog almost a year ago (!), I wrote quite a bit about how the White House was misusing (in part by overusing) the power of a presidential news conference. (In fact, my first post was in response to one of his primetime press conferences.)

News conferences are good for explaining complex policies and turning the page on unpleasant events. They are not very good for driving a message, since the questions and answers are too unpredictable and process-oriented. But since a news conference is also the only way a President can sustain an hour of live primetime coverage to discuss domestic policy without convening a joint session of Congress (which he eventually also did in the health care campaign), early on the White House used several press conferences to try and drive their health care message. Not surprisingly, this approach backfired, and in the third (and final) press conference, the President’s last answer knocked his agenda seriously off-message. Recalls the Times:

The president has seemingly shunned formal, prime-time sessions since his last disastrous presser, when he said police in Cambridge, Mass., “acted stupidly” by arresting a Harvard professor who broke into a home that turned out to be his own. The off-the-cuff comment took over the news cycle for a week, overshadowing his push for health care reform, and culminated in a White House “Beer Summit,” where the president hosted white police officer James Crowley and the black Harvard professor, Henry Louis Gates Jr.

But it now appears that the White House has over-corrected for over-using formal press conferences last summer. Granted, the networks would never give the President another hour of primetime coverage in the middle of sweeps and the Olympics, and the benefits of hosting a mid-day press conference are diminished. But considering how well the President normally does at the formal news conferences, and how he’s exhausted the salience of one-on-one interviews (seriously, has any national TV reporter not interviewed the President yet?), the long-gap in formal press conferences seems like a mistake.

A press conference?

Tuesday, January 19th, 2010

Tomorrow, January 20, 2010, may very well be the worst press day of President Obama’s presidency as two very negative storylines converge.

First, the Massachusetts Senate election. Regardless of who wins tonight, from a public-relations point-of-view, it’s clear the big loser will be President Obama. As the New York Times’ Adam Nagourney wrote earlier this week:

“Win or lose in Massachusetts, that a contest between a conservative Republican and a liberal Democrat could appear so close is evidence of what even Democrats say is animosity directed at the administration and Congress.”

Second, the media will mark the anniversary of President Obama’s inauguration with a flurry of analysis and polls, none of which will be helpful to the President’s agenda. Given the dearth of concrete first-year accomplishments, it’s hard to put a rosy spin on what he’s done so far.

Normally when the Obama White House knows that a lot of attention is coming its way, it opts to flood the zone – often with a press conference. The rationale is logical: The airwaves will either be filled with Obama or it will be filled with critics and off-message supporters – and the White House would rather own the story than be a punching bag. That’s why the President held a press conference to mark the 100 days anniversary, and his last press conference in July, when the health care legislation appeared stalled.

Health care specifics?

Wednesday, July 22nd, 2009

I wrote earlier this week that the lack of actual health care policy coming out of the White House may be part of the reason their communications efforts are struggling. After all, it’s always harder to define and advocate a plan when there is no plan. Today, NBC’s First Read makes a similar point, suggesting that the President might use tonight’s press conference to articulate more concrete policy:

Repetition is always important to pushing a message, but one of the things that may be slowing down the process in Congress is that the president hasn’t come out publicly on the specifics. He won’t even say if he’s OK with the millionaires’ surtax or not; whether a co-op is enough to fulfill his “public option” promise; or what amount of “virtually” universal coverage is satisfactory.

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