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A press conference?

Tuesday, January 19th, 2010

Tomorrow, January 20, 2010, may very well be the worst press day of President Obama’s presidency as two very negative storylines converge.

First, the Massachusetts Senate election. Regardless of who wins tonight, from a public-relations point-of-view, it’s clear the big loser will be President Obama. As the New York Times’ Adam Nagourney wrote earlier this week:

“Win or lose in Massachusetts, that a contest between a conservative Republican and a liberal Democrat could appear so close is evidence of what even Democrats say is animosity directed at the administration and Congress.”

Second, the media will mark the anniversary of President Obama’s inauguration with a flurry of analysis and polls, none of which will be helpful to the President’s agenda. Given the dearth of concrete first-year accomplishments, it’s hard to put a rosy spin on what he’s done so far.

Normally when the Obama White House knows that a lot of attention is coming its way, it opts to flood the zone – often with a press conference. The rationale is logical: The airwaves will either be filled with Obama or it will be filled with critics and off-message supporters – and the White House would rather own the story than be a punching bag. That’s why the President held a press conference to mark the 100 days anniversary, and his last press conference in July, when the health care legislation appeared stalled.

Obama’s Hawaiian return

Friday, December 11th, 2009

President Obama and his family will be vacationing in Hawaii for Christmas and New Year’s, which reminded me of all the fun I had teasing the Obama campaign about his similar vacation to the islands in 2008. Reported the Washington Post about my emails at the time:

Almost every day while Obama was gone, the Republican National Committee tracked his movements in an e-mail titled the “Updated Obama Travel Guide” — mocking his two-hour basketball game, his picnic under a banyan tree, his rental of a large, oceanfront vacation home. The implication was that his was no ordinary American vacation.

Back then, the Obama campaign proved sensitive to the accusation that their candidate was out-of-touch with average Americans, reported the New York Times:

The Obama campaign, most of which is not on vacation, did their best to ignore the ribbing all week, but the wave apparently broke today.

Tommy Vietor, an Obama spokesman, sent an e-mail message to reporters today with the subject heading: “RNC ATTACKS: No hamburger, moviegoer or ice cream cone will be spared!”

What’s odd is how the Obama team apparently isn’t worried any longer about the President appearing out of touch. Recall that earlier this year the First Family vacationed at Martha’s Vineyard, after a weekend shopping in Paris and a night on Broadway. And, as Peggy Noonan notes in her column today, “The White House lately seems very fancy. When you think of them now, it’s all tuxedoes, gowns and Hollywood.”

With the economy struggling and the President’s poll numbers sliding, one has to question the wisdom of the President going on more Hawaiian vacations. (After all, when was the last time the President went home to Chicago??)

Subtle spin and direct talk

Friday, November 13th, 2009

“It is what it is” is an expression familiar to many communicators: Faced with the awkward truth, sometimes there is no point in spinning the facts; instead, the best coarse is to embrace the truth and move on.

That’s what the White House appears to be doing with the President’s failure to settle on an Afghanistan strategy. In a piece by the New York Times’ Jeff Zeleny today, White House officials argue that the President’s delay is, in fact, a good thing:

President Obama has not made a decision about his new military strategy for Afghanistan. And the White House is happy to say so. …
The White House has been eager to show that Mr. Obama is engaged in extensive deliberations before making what is likely to be one of the most debated decisions of his presidency. …
In purely political terms, the relatively slow pace — administration officials had initially suggested that the review would be complete by early November — signals to both Democrats and Republicans on Capitol Hill that he has given serious consideration to all the options.

One could argue that the slow pace also signals to both Democrats and Republicans (and critical independents) that the war in Afghanistan is not a top priority for the President. How else to explain the President spending more time on political campaigning and health care lobbying than war planning in recent weeks?

Similarly, as I pointed out on MSNBC yesterday, the longer the President waits, the more the internal debate will spill into the public as advisers try to pressure the outcome of the President’s deliberations. Just this week, the Ambassador to Afghanistan’s opposition to sending more troops was made public. Assuming the President does opt to send more troops into war, the Ambassador’s dissent will surely fuel opposition in Congress, the public, and overseas to the surge, undermining the likelihood of success.

Zeleny also reports that the President’s advisers are taking the extra time to plan how to sell the new strategy – whatever it may be – to the American people and Congress. As I’ve argued for months, getting buy-in from Congress and the American people is critical. According to Zeleny, the White House is leaning towards a primetime Oval Office address, which seems appropriate. If that’s the route the President goes, Peggy Noonan offers some good advice on how to deliver the news:

The president needs to tell the public what his plan is, how he came to it, how it will work, why it will work, why we should back it, and why the world should view it with sympathy.

He will be talking to a nation full of people tested by a difficult and dramatic decade and anxious about their daily lives. But they will be willing to make a last great push if that push seems thought through, serious and credibly argued for with believable facts. Americans know their taxes at all levels of government are going to go up, as will future spending, as will the national debt. It is one thing to make a war decision in a time of plenty, with the optimism and daring such a time brings. It is another to make a war decision in a time of constriction, and the anxiety that brings.

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