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Maintaining Obama’s Image

Thursday, May 21st, 2009

Karl Rove writes a smart piece in today’s Wall Street Journal about Obama’s difficulties maintaining the image of a hope-mongering change-agent. Karl argues that Obama’s campaign was not concerned about the actual challenges of governing, which is why he is now struggling to maintain consistent positions:

Mr. Obama’s appealing campaign images turned out to have been fleeting. He ran hard to the left on national security to win the nomination, only to discover the campaign commitments he made were shallow and at odds with America’s security interests.

Mr. Obama ran hard to the center on economic issues to win the general election. He has since discovered his campaign commitments were obstacles to ramming through the most ideologically liberal economic agenda since the Great Society.

Mr. Obama either had very little grasp of what governing would involve or, if he did, he used words meant to mislead the public. Neither option is particularly encouraging. America now has a president quite different from the person who advertised himself for the job last year. Over time, those things can catch up to a politician.

As I’ve written in the past, it was a constant challenge to make sense of Obama’s policy positions while watching him on the campaign trail last year. He would consistently announce bold new goals – like pulling all combat troops out of Iraq, extending health care to all Americans, and closing Guantanamo Bay – without offering a concrete path for how he would achieve them. Nevertheless, those bold promises helped him forge his current image – something that will be hard to sustain as his lofty campaign rhetoric runs into the hard facts of governing.

Rich slams White House’s image management

Sunday, May 3rd, 2009

In his Sunday column, New York Times columnist Frank Rich confesses “to being among the 81 percent” who like President Obama, but then goes on to slam the Obama White House for what he sees as over-aggressive image management. Writes Rich:

As the 100 Days rollout reminded us, he remains a master at promoting and controlling his and his family’s image for maximum effect, down to each picture of Bo. The Obama White House has been more adept and broad-based than any of its predecessors at working the media, whether “Access Hollywood” or ESPN, Leno or YouTube, Us Weekly or what remains of newspapers. As Angela Burt-Murray, the editor of Essence, a magazine aimed at black women, recently told The Los Angeles Times after negotiating access to the Obamas for a photo spread, “There’s definitely a science to the way they’re approaching this.”

That’s why it was alarming to learn that a White House official had authorized that idiotic public-relations photo shoot for Air Force One at the Statue of Liberty. … The real Obama, unlike his predecessor, is more than strong enough as he is, without the steroids of excessive stage management.

As I’ve previously written, much of Obama’s appeal is based on his carefully crafted image, even if that image does not necessarily match reality. So if supporters like Rich are concerned that David Axelrod and company are over-managing Obama’s image, what does not mean for Obama going forward?

The President’s impeccable presidential image

Thursday, April 16th, 2009

Time Magazine’s Mark Halperin observes that “Obama almost always looks good in public” and attributes it to the hard work of five people: David Axelrod, Rahm Emanuel, Robert Gibbs and President & Mrs. Obama.

I agree with Mark that pictures of Obama looking goofy or unpresidential are exceedingly rare and contribute to his image as “cool.” No doubt a lot of credit is due to Mark’s top 5, but I also have a lot of respect for Obama’s advance team, which almost-always does a perfect job matching backdrop to message.

But I would also point out that Obama “almost always looks good in public” because he is very averse to risky situations that might make him look foolish. He does not throw out first pitches at baseball games, I suspect because he doesn’t trust his arm. After his unfortunate waffle-eating photo-op early in the campaign, he rarely eats in public. Similarly, his campaign’s presidential seal was decidedly unpresidential and never seen again. And, after some relatively nerdy photos of him bicycling, he stopped exercising in public, except for an occasional basketball game. (Am I the only one who’s noticed that he won’t wear shorts on the basketball court?).

Nevertheless, Mark’s point is a good one: Obama’s team puts a high premium on how the President looks in public.

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